By Jerry Oppenheimer
An eye-popping, unauthorized expos? of the home of Barbie
From Boise to Beijing, Mattel's toys dominate the universe. Its no-fun-and-games advertising muscle reaches a few one hundred forty nations, and its iconic items were part of our tradition for generations. Now, during this interesting and exciting expos?, New York Times bestselling writer Jerry Oppenheimer locations the world's biggest toy corporation less than a journalistic microscope, uncovering the darkish facet of toy land, and exploring Mattel's oddball company tradition and kooky, usually weird and wonderful, forged of characters.
Based on specific interviews and an exhaustive evaluate of private and non-private files, Toy Monster exposes Mattel's take-no-prisoners, shark-infested company variety. all through this scrupulously mentioned, unauthorized portrait, you will discover how risky toys are literally not anything new to Mattel, and why its fearsomely litigious procedure in the brutal toy company has helped their items dominate capability competitors equivalent to Bratz.
- Introduces you to the larger-than-life personalities that experience formed Mattel's eccentric world
- Offers an within glance- from an skilled author-at the scandals which have been part of this iconic company
- Jerry Oppenheimer can also be the writer of Madoff with the Money, an in-depth examine Bernie Madoff the fellow and his billion greenback scam
Engaging and available, Toy Monster exhibits you why modern day toy enterprise is not enjoyable and games.
Read or Download Toy Monster: The Big, Bad World of Mattel PDF
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