Download E-books Selling the President, 1920: Albert D. Lasker, Advertising, and the Election of Warren G. Harding PDF

By John A. Morello

Modern advertisements moved into the 20 th century borne on many automobiles and uncommon by means of many strategies, 3 of the main usually used being the reason for this is that advertisements, megastar endorsements, and pre-emptive claims. most sensible identified for his the reason is, ads, Albert Davis Lasker, president of the Lord & Thomas enterprise of Chicago, championed all 3 recommendations, assisting fortunate Strike Cigarettes, Van Camp's beef & Beans, and Sunkist Oranges develop into enterprise successes. His least identified yet top paintings used to be within the political sector, the place he helped the Republicans achieve keep an eye on of Congress in 1918, and with the election of Warren G. Harding, recapture the White apartment in 1920.

This e-book covers occasions resulting in Harding's nomination and election and the major function Lasker performed in his election. Bringing alongside the methods he had used to promote cleaning soap, beer, cigarettes, and canned nutrition, Lasker plunged into political advertisements, perpetually altering the best way political applicants are publicized.

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