The extraordinary tale of ways Michael Bloomberg created a media empire
"Lots of marketers make cash. plenty of marketers who make cash write books. Few of these books make you happy they did. This one does."
—The ny occasions booklet Review
"A vintage story of a nimble, customer-focused, entrepreneurial David outsmarting bureaucratic, ossified, company Goliaths."
"Entertaining, attractive, and informative, Bloomberg through Bloomberg is choked with nice recommendation approximately easy methods to commence a lean, hungry company-and find out how to hold it that way."
—Bryan Burrough, coauthor, Barbarians on the Gate
Brash, competitive, and supremely self-confident, Michael Bloomberg, the visionary chief of the world's fastest-growing media empire, has been hailed because the new typical for what it takes to win within the details Age. pushed aside from Salomon Brothers in 1981, Bloomberg instantly took his cash and acerbic character and began Bloomberg L.P. reinforced through a $30 million funding from Merrill Lynch, the corporate and the guy were sprinting sooner than the pack ever in view that. basically 20 years after founding, he is on the most sensible of his undefined. And on June five, 2001, he additional mayoral candidate for brand new York urban to his checklist of accomplishments and aspirations. If elected, powerhouse Michael Bloomberg will carry his personal model of leadership-and own style-to town that by no means sleeps.
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