By Greg Niemann
Even supposing its brown trucks are on each block and its supply provider reaches greater than 2 hundred nations, UPS is likely one of the world’s so much underestimated and misunderstood businesses.
For the 1st time, a UPS “lifer” tells the behind-the-scenes tale of the way a small messenger carrier turned a enterprise great. Big Brown finds the outstanding 100-year heritage of UPS and the lifetime of its founder Jim Casey—one of the best unknown capitalists of the 20th century. Casey pursued a Spartan company philosophy that emphasised army self-discipline, drab uniforms, and reliability over flash—a version that remains mirrored in UPS tradition today.
Big Brown examines all of the seeming paradoxes approximately UPS: from its conventional administration kind and strict rules coupled with excessive worker loyalty and robust hard work family; from its historic “anti-marketing” bias (why brown?) to its sterling model loyalty and attractiveness for quality.
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